Cessna Launches Redesigned Web site; Enhances Customer Experience

September 29, 2008
Wichita, KS - September 29, 2008 - Cessna Aircraft Company, a Textron Inc. (NYSE: TXT) company, has launched a completely redesigned World Wide Web site incorporating new features designed to make it easier for customers to research aircraft capabilities, as well as for other audiences to explore the company, its products and career opportunities. The Web site address remains www.cessna.com.

“This new site is designed around the customer experience, whether that person is an existing Cessna operator, a prospective buyer, a potential employee, a journalist, or one of Cessna’s many fans,” said Robert Stangarone, vice president of Corporate Communications. “We’ve applied the collective talents of our own Cessna experts and of our partners to produce what we think is the new standard for general aviation Internet sites.”

For instance, unlike outdated Web sites that show a simple circular range map for an aircraft flying from a predetermined city, the Cessna site shows more accurate, interactive range maps that can be moved to any region of the world. The new Cessna site also features a unique aircraft comparison tool that allows a prospective customer to compare various Cessna aircraft by range, speed, field performance, passengers or price.

For those seeking to learn to fly or service for a Citation jet or any of Cessna’s propeller aircraft, a searchable database presents the nearest service or Cessna Pilot Center locations – and all maps are supplied by Google’s map interface.

Prospective employees can still search for career opportunities and apply online through the company Web site. The new site allows a more in-depth investigation into the company, the work ethic of current Cessnans and the company’s culture.

The section devoted to news media has also been enhanced with searchable press releases and an image gallery with high resolution aircraft photos for editorial use. There is a new section on Cessna’s long, storied history and information on company facilities and leadership.

The new site was designed by Sullivan, Higdon & Sink, based in Wichita, and developed by Los Angeles-based Genex.

About Cessna Aircraft Company
Based on unit sales, Cessna Aircraft Company is the world's largest manufacturer of general aviation airplanes. In 2007, Cessna delivered 1,272 aircraft, including 387 Citation business jets, and reported revenues of about $5 billion. Cessna has a current backlog of $16 billion through June 30, 2008. Since the company was originally established in 1927, some 191,000 Cessna airplanes have been delivered around the world, including more than 5,400 Citations, making it the largest fleet of business jets in the world. More information about Cessna Aircraft Company is available at www.cessna.com.

About Textron Inc.
About Textron Inc. is a $13.2 billion multi-industry company operating in 34 countries with approximately 44,000 employees. The company leverages its global network of aircraft, defense and intelligence, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell Helicopter, Cessna Aircraft Company, Jacobsen, Kautex, Lycoming, E-Z-GO, Greenlee, Fluid & Power, Textron Systems and Textron Financial Corporation. More information is available at www.textron.com.

Connect with Textron IR

Eric Salander, Vice President, Investor Relations
(401) 457-2288
Cameron Vollmuth, Manager,
Investor Relations (401) 457-2288

Email Alert

Enter your Email *
Mailing Lists *





 
Enter the code shown above.