Cessna Stars in Times Square

July 08, 2008
Wichita, KS - July 8, 2008 - Cessna Aircraft Company, a Textron Inc. (NYSE: TXT) company, is taking its marketing program to Broadway with a new video appearing over the next two months on one of the jumbo video screens in New York's Times Square.

The video - One Day, Two Trips - is an innovative presentation of the benefits of travel using a business aircraft versus commercial flights. Using a split screen, the 30-second piece follows two business travelers in a time-lapse view of their day as they both travel from Chattanooga, Tenn., to the same building in New York on the same day.

The airline traveler watches the sun rise while retying his shoes at the end of the security line at the airport while the business jet traveler sleeps in, then has a leisurely breakfast with the family. A couple of connections later, the airline traveler arrives at the building door, opened by the traveler who flew direct on a private aircraft in just a fraction of the time, catching up on computer work during the flight. The video ends with the business aircraft traveler already home throwing the baseball with his son while the airline traveler sits waiting on another flight.

The full two-minute version of the video can be viewed at www.GetHomeOnTime.com.

"We're excited about the video and about the opportunity to share it with the diverse and large audience in Times Square," said Tom Aniello, Cessna vice president, Marketing. "The message here is that using a business aircraft is the most efficient use of an executive's time and of the shareholder's resources for much of today's business travel. Cessna is uniquely able to offer time-saving travel solutions for nearly any business travel need, whether it's for an entrepreneur learning to fly or a corporation needing an efficient global travel tool. When you factor in time savings, increased productivity, more time with family and lower stress levels on the business traveler, many companies find travel by business aircraft to be the best alternative."

The video was produced by Cessna's Marketing Department in association with Mandala in Bend, Ore., and North by Northwest Productions in Spokane, Wash.

About Cessna Aircraft Company
Based on unit sales, Cessna Aircraft Company is the world's largest manufacturer of general aviation airplanes. In 2007, Cessna delivered 1,272 aircraft, including 387 Citation business jets, and reported revenues of about $5 billion. Cessna has a current backlog of $14.5 billion. Since the company was originally established in 1927, some 190,000 Cessna airplanes have been delivered to nearly every country in the world. The global fleet of more than 5,100 Citations is the largest fleet of business jets in the world. More information about Cessna Aircraft Company is available at www.cessna.com.

About Textron Inc.
Textron Inc. is a $13.2 billion multi-industry company operating in 34 countries with approximately 44,000 employees. The company leverages its global network of aircraft, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell Helicopter, Cessna Aircraft Company, Jacobsen, Kautex, Lycoming, E-Z-GO, Greenlee, Fluid & Power, Textron Systems and Textron Financial Corporation. More information is available at www.textron.com.

Forward-looking Information: Certain statements in this release are forward-looking statements and speak only as of the date on which they are made, and we undertake no obligation to update or revise any forward-looking statements. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those contained in the statements, including but not limited to the following: [a] changes in worldwide economic and political conditions that impact demand for our products, interest rates and foreign exchange rates; [b] the interruption of production at our facilities or at our suppliers' facilities; [c] the timing of new product launches and certifications of new aircraft products; [d] the occurrence of slowdowns or downturns in customer markets in which our products are sold or supplied; [e] changes in aircraft delivery schedules or cancellation of orders; [f] the launching of significant new products or programs which could result in unanticipated expenses; [g] changes in national or international government policies on the export and import of commercial products; and [h] bankruptcy or other financial problems at major suppliers that could cause disruptions in our supply chain.

Connect with Textron IR

Eric Salander, Vice President, Investor Relations
(401) 457-2288
Cameron Vollmuth, Manager,
Investor Relations (401) 457-2288

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