Cessna's Ad Agency Takes Top Honors for B-to-B Work

May 09, 2008
Wichita, KS - May 9, 2008 - Sullivan, Higdon & Sink (SHS), the advertising agency for Cessna Aircraft Company, a Textron Inc. (NYSE: TXT) company, garnered nine awards at the recent Business Marketing Association's 33rd Pro-Comm Awards event for ads developed for Cessna. No other single advertiser won more awards in the competition.

Along with awards won by SHS for other clients, the Cessna work earned the agency the ranking as the top business-to-business agency in the country by BMA.

"All of us at Cessna are proud of the work done by SHS on our behalf, and we are very excited to have Cessna advertising recognized on the same level as our aircraft and our aircraft service," said Tom Aniello, Cessna vice president, Marketing. "We think SHS understands our business as well as anyone, and our creative teams work very well together. These awards are the result of that collaboration."

The award-winning ads covered Cessna's entire product range, from single-engine piston to the Citation X business jet, the world's fastest. SHS also won a top award for an ad commemorating Cessna's 80th anniversary in 2007.

"We've been working with Cessna for 21 years, yet we continually draw new ideas to match the ever-changing lineup coming out of Cessna," said Joe Norris, SHS managing partner.

In total, SHS won 17 Pro-Comm awards at this year's event, more than any other agency. SHS has ranked in the top five in the Pro-Comm competition for the past 11 years. The agency is headquartered in Wichita and has offices in Kansas City and Washington, D.C.

About Cessna Aircraft Company
Based on unit sales, Cessna Aircraft Company is the world's largest manufacturer of general aviation airplanes. In 2007, Cessna delivered 1,272 aircraft, including 387 Citation business jets, and reported revenues of about $5 billion. Cessna has a current backlog of $14.5 billion. Since the company was originally established in 1927, some 190,000 Cessna airplanes have been delivered to nearly every country in the world. The global fleet of more than 5,100 Citations is the largest fleet of business jets in the world. More information about Cessna Aircraft Company is available at www.cessna.com.

About Textron Inc.
Textron Inc. is a $13.2 billion multi-industry company operating in 34 countries with approximately 44,000 employees. The company leverages its global network of aircraft, defense and intelligence, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell Helicopter, Cessna Aircraft Company, Jacobsen, Kautex, Lycoming, E-Z-GO, Greenlee, Fluid & Power, Textron Systems and Textron Financial Corporation. More information is available at www.textron.com.

Connect with Textron IR

David Rosenberg, Vice President, Investor Relations
(401) 457-2288
Kyle Williams, Manager, Investor Relations
(401) 457-2288

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