Bell Helicopter Names Team Detroit Agency of Record

August 05, 2009

Fort Worth, TX - August 5, 2009 - Bell Helicopter, a Textron Inc. (NYSE: TXT) company, today announced the company has selected Team Detroit as its official advertising agency of record following a competitive review process. The partnership is effective immediately.

Team Detroit will work in conjunction with Bell’s marketing team to capitalize on the company’s strong reputation and rich heritage to build a stronger more relevant brand that resonates with its target audience. The agency will provide strategic communications planning, media buying, traditional and digital creative development and production.

“For nearly 75 years, Bell has been setting the pace in the vertical lift aircraft industry,” said George Rogers, President & CEO, Team Detroit. “They have a terrific history and a remarkable story to tell, one that is backed by innovation and technology. We’re excited about this new collaboration and the opportunity to be a part of Bell’s continued success.”

“From our initial conversations dating back to almost a year ago, we’ve always been extremely impressed with Team Detroit,” said Joe LaMarca, Jr., Vice President of Communications, Bell Helicopter. “Team Detroit is a one-of-a-kind agency with a proven track record, experienced individuals and a passion for new ways of thinking. We’re ready to get started.”

About Bell Helicopter
Bell Helicopter, a wholly owned subsidiary of Textron Inc., is an industry-leading producer of commercial and military, manned and unmanned vertical lift aircraft and the pioneer of the revolutionary tilt rotor aircraft. Globally recognized for world-class customer service, innovation and superior quality, Bell's global workforce serves customers flying Bell aircraft in more than 120 countries.

 

About Textron Inc.
Textron Inc. is a multi-industry company that leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell Helicopter, Cessna Aircraft Company , Jacobsen, Kautex, Lycoming, E-Z-GO, Greenlee, Fluid & Power, Textron Systems and Textron Financial Corporation. More information is available at www.textron.com .

About Team Detroit Inc.
Team Detroit Inc. brings together five of WPP’s largest marketing and communications agencies in one central location, including: JWT, Y&R, Wunderman, Ogilvy and Mindshare. Created in January 2007, WPP restructured its service offerings to offer best-in-class talent and more effective marketing partnerships to its client base in Michigan.

Team Detroit’s client roster includes Bosch, Compuware, Ford Motor Company, Oakwood Healthcare System, Ohio Art, Shell Oil Company and Warrior Sports.

Connect with Textron IR

Eric Salander, Vice President, Investor Relations
(401) 457-2288
Cameron Vollmuth, Manager,
Investor Relations (401) 457-2288

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