Augusta, GA - March 02, 2010 - E-Z-GO, a Textron Inc. (NYSE: TXT) company, is partnering with Atlanta Motor Speedway and the NASCAR Camping World Truck Series to present the E-Z-GO 200 on Saturday, March 6.
The 130-lap event will be the second race of the 2010 NASCAR Camping World Truck Series season. E-Z-GO seized the opportunity to present the race as part of an ongoing effort to extend consumer awareness of the company's line of personal-utility vehicles. In addition to its business-to-business marketing of fleet golf cars, turf-maintenance vehicles and personnel carriers to the golf and resort industries, E-Z-GO also markets vehicles to consumers via the industry's largest network of dealers and distributors, with more than 600 dealer locations nationwide.
The race will be E-Z-GO's second title sponsorship of a NASCAR Camping World Truck Series event at Atlanta Motor Speedway. E-Z-GO sponsored the fall Truck Series race, also called the E-Z-GO 200, on Oct. 25, 2008.
"We are proud and excited to again partner with Atlanta Motor Speedway and NASCAR for the E-Z-GO 200," said Kevin P. Holleran, president of E-Z-GO. "The race represents a unique opportunity to showcase, to a national audience, the E-Z-GO brand and the talented people, advanced technology, unmatched manufacturing expertise, and extraordinary service and support that stand behind it."
E-Z-GO's vehicles for consumers range from the electric Freedom(R) RXV(TM) personal golf car with its groundbreaking AC Drive technology and full-time regenerative braking system, to the ST line of personal-utility vehicles, with various models equipped for a wide range of work and recreational needs.
In addition to presenting the E-Z-GO 200, E-Z-GO and its consumer-direct e-commerce site, shopezgo.com (www.shopezgo.com), also will be the main sponsor of the No. 2 Chevrolet Silverado owned by Kevin Harvick Inc. for the race. NASCAR veteran Kevin Harvick will drive the truck during the E-Z-GO 200. Shopezgo.com also will be a secondary sponsor of the No. 2 truck throughout the 2010 NASCAR Camping World Truck Series season.
The E-Z-GO 200 will be televised nationally on the Speed Network. Coverage begins at 1:30 p.m. March 6.
About E-Z-GO
E-Z-GO, a Textron Inc. company, is a leading manufacturer of golf cars and utility vehicles. E-Z-GO is the preferred golf car fleet provider for many of the world's most revered golf courses, clubs and resorts. E-Z-GO is also the golf car of choice of nine of the nation's 10 largest course-management companies. E-Z-GO boasts the largest sales and service network in the industry, with more factory branch locations and independent distributors than any other manufacturer.
More than a maker of golf cars, E-Z-GO is also a leading provider of industrial, turf and utility vehicles for a variety of applications and industries. Products under the E-Z-GO flagship include Shuttle personnel carriers, ST utility vehicles, and MPT turf-maintenance vehicles. E-Z-GO also produces the Cushman line of heavy-duty material carriers.
Founded in 1954 in Augusta, Ga., E-Z-GO became part of Textron Inc. in 1960.
About Textron Inc.
Textron Inc. is a multi-industry company that leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative solutions and services. Textron in known around the world for its powerful brands such as Bell Helicopter, Cessna Aircraft Company, Jacobsen, Kautex, Lycoming, E-Z-GO, Greenlee, and Textron Systems. More information is available at www.textron.com.
Special note to Editors: The correct spelling of 'E-Z-GO' is with all capital letters and two hyphens.