@Fly_Cessna Plns Soc Med Evnts 4 #OSH10 (Cessna Plans Social Media Events for EAA's Annual AirVenture)

July 20, 2010

Wichita, KS – July 20, 2010 – If you've been considering a plunge into social media but never had the motivation, how about the prospect of winning a new Apple iPad? That is the grand prize for one of two social media events planned by Cessna Aircraft Company, a Textron Inc. (NYSE: TXT) company, at this year's Experimental Aircraft Association's annual week-long conference – AirVenture 2010.

Cessna will host a Tweetup and, in what is probably an Oshkosh first, a Tweasure Hunt, both focused primarily for Twitter users but available to Facebook aficionados as well. Both events will take place July 28.

"We thought this would be a great way to both acknowledge the legion of social media devotees in the aviation world and punctuate the reason we all come to Oshkosh – to be around airplanes," said Tom Aniello, vice president, Cessna Marketing.

"At the morning event, we will have company executives on hand for a Tweetup about Cessna airplanes, and it's not limited to social media journalists. Right after that, we'll start the Tweasure Hunt with descriptions sent out via Twitter or Facebook about specific things with Cessna ties located around the AirVenture grounds at Wittman Regional Airport, and we have nifty prizes – an iPad is the grand prize – for finding them," Aniello said.

Cessna will have donuts and special T-shirts on hand for the first 100 at the Tweetup. Official rules for the Tweasure Hunt can be found at http://www.cessna.com/tweasurehunt/. In order to receive the object descriptions, a player must follow Cessna on either of the company's Twitter accounts at www.twitter.com/fly_cessna or www.twitter.com/GetInTheAir , or be a Facebook friend of the Cessna Pilot Center page at Facebook | Cessna Pilot Centers.

About Cessna Aircraft Company
Cessna is the world's leading general aviation company, based on unit sales, with five major lines of business: Citation business jets, Caravan single-engine turboprops, Cessna single-engine piston aircraft, aftermarket services and lift solutions by CitationAir. In 2009, Cessna delivered 754 aircraft, including 289 Citation business jets, and reported revenues of about $3.3 billion. Since the company was originally established in 1927, more than 192,000 Cessna airplanes have been delivered around the world, including more than 6,000 Citations, making it the largest fleet of business jets in the world. More information about Cessna Aircraft Company is available at www.cessna.com.

About Textron Inc.
Textron Inc. is a multi-industry company that leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell Helicopter, Cessna Aircraft Company, Jacobsen, Kautex, Lycoming, E-Z-GO, Greenlee, and Textron Systems. More information is available at www.textron.com.

Connect with Textron IR

Eric Salander, Vice President, Investor Relations
(401) 457-2288
Cameron Vollmuth, Manager,
Investor Relations (401) 457-2288

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