Bell Helicopter Online Presence Gets a Makeover

March 06, 2011

Heli-Expo 2011, Orlando, FL – March 6, 2011 – Bell Helicopter announced today the release of its new website, a redesigned internet presence that familiarizes new and prospective customers, helicopter enthusiasts and industry professionals with Bell Helicopter’s industry leading technology.

With a custom, state-of-the-art content management system and clean, user-friendly navigation, the new site helps users find relevant information faster, according to their specific interests.

The site allows customers to explore advantages of owning a Bell Helicopter, including; mission solution overviews, commercial and military aircraft platforms, support and service offerings, enhanced supplier information, career opportunities and insight from Bell Helicopter CEO, John L. Garrison.

"This new website is a radical departure from the existing site, not only from a new look, but in terms of user interface and hybrid technology," said Kathy Searle, Director Brand and Enterprise Communication. "We wanted to take advantage of what technology can offer and what our users expect of us.”

Bell Helicopter partnered with Element 115 to assist with the new site, which allows design flexibility for visual freshness and both static and dynamic data delivery to accelerate the experience for the customer.

Completely reworked, the site now requires fewer clicks for the user to find their information; over 90 percent of content displays in only two or three clicks.

“Our completely new web presence offers features not found on other sites and creates a two-way conversation with our customers through design elements establish to generate feedback, share success stories and highlight our many customers," said Searle.

The project went from inception to cost effective reality in just less than six months, a gestation period not normally reserved for websites of this size, magnitude or complexity.

Teams from the disciplines of aircraft manufacturing, Web design, information technology, advertising communications and public relations worked together on the new website,

The launch of this new site is part of Bell Helicopter’s growing digital strategy. The company launched a social media campaign in late 2010, including presence on Facebook, Twitter and YouTube.

About Bell Helicopter
Bell Helicopter, a wholly owned subsidiary of Textron Inc., is an industry-leading producer of commercial and military, manned and unmanned vertical lift aircraft and the pioneer of the revolutionary tiltrotor aircraft. Globally recognized for world-class customer service, innovation and superior quality, Bell's global workforce serves customers flying Bell aircraft in more than 120 countries. More information is available at

About Textron Inc.
Textron Inc. is a multi-industry company that leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative solutions and services. Textron in known around the world for its powerful brands such as Bell Helicopter, Cessna Aircraft Company, Jacobsen, Kautex, Lycoming, E-Z-GO, Greenlee, and Textron Systems. More information is available at

Press Contact

Bridget Hall

Kathy Searle
(817) 280-8245 (office)
(706) 836-3024 (cell)

Connect with Textron IR

Eric Salander, Vice President, Investor Relations
(401) 457-2288
Cameron Vollmuth, Manager,
Investor Relations (401) 457-2288

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